How to Get a Top 10 Ranking On the Most Important Search Engine in the World
  • Determine the best keyword phrases for your site. Use WordTracker to help you come up with a list of 2 to 4-word phrases. Target 100 keywords initially.
  • Create lots of pages. It's better to have 20 short pages than 5 long pages on your site. Each page should be 200 words minimum and discuss one topic (one keyword phrase) only.
  • Optimize each page for your keyword phrases:
    • Include keywords in the TITLE of each page. This is a MUST!
    • Include keywords in the H1 and H2 headings for each page.
    • Include keywords in the first paragraph of each page.
    • Include keywords in the text of links. Never use "Click here".
    • Read Web Site Design Do's and Don'ts .
  • Link to each page from your sitemap page, and from each page back to your home page. Also cross-link between pages that discuss the same topic.
  • Submit your site to the Open Directory Project (OPD). This is very important and should be done early as it takes time to get listed!
  • Submit your site to Yahoo! If you can afford it, this is money well spent. Be sure and follow Yahoo's submission guidelines precisely and to the letter.
  • Setup and maintain a link exchange campaign:
    • Create a "Related Links" page on your site for exchanging links.
    • Create "Link to Us" code can be copied by your link partners.
    • Determine the best sites to exchange links with. This is important.
    • Read Linking Do's and Don'ts .
    • Use a standard email template to send out. Include code for your link.
    • Actively manage your link campaign. Always strive to get more links!
  • Regularly monitor your progress and modify your efforts:
    • Monitor your site traffic often - it contains a wealth of information.
    • Check to see that all new pages are indexed in Google.
    • Check your site's ranking on your chosen keywords once a month.
    • Regularly check your incoming links as part of your link campaign.
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