How to Get a Top 10 Ranking On the Most Important Search Engine in the World
Determine the best keyword phrases for your site. Use WordTracker to
help you come up with a list of 2 to 4-word phrases. Target 100 keywords initially.
Create lots of pages. It's better to have 20 short pages than 5 long pages on
your site. Each page should be 200 words minimum and discuss one topic (one
keyword phrase) only.
Optimize each page for your keyword phrases:
Include keywords in the TITLE of each page. This is a MUST!
Include keywords in the H1 and H2 headings for each page.
Include keywords in the first paragraph of each page.
Include keywords in the text of links. Never use "Click here".
Link to each page from your sitemap page, and from each page back to
your home page. Also cross-link between pages that discuss the same topic.
Submit your site to the Open Directory Project (OPD). This is very
important and should be done early as it takes time to get listed!
Submit your site to Yahoo! If you can afford it, this is money well spent. Be
sure and follow Yahoo's submission guidelines precisely and to the letter.
Setup and maintain a link exchange campaign:
Create a "Related Links" page on your site for exchanging links.
Create "Link to Us" code can be copied by your link partners.
Determine the best sites to exchange links with. This is important.